This paper presents updated evidence on the economic impact of Trade Promotion Organizations (TPOs), demonstrating that public investment in trade promotion yields significant returns in both export growth and GDP. Drawing on new research commissioned by Trade Promotion Europe, the findings confirm that TPO interventions not only benefit individual firms but also generate wider macroeconomic gains through strengthened supply chains, increased foreign exchange, and enhanced innovation.

The report highlights six key intervention areas—ranging from market intelligence and risk-sharing to public-private coordination and brand building—that underpin the effectiveness of TPOs. It advocates for a strategic allocation of resources using a Horizon Model that balances support for current exporters with investment in emerging sectors and long-term innovation. The research further underscores the value of regional collaboration among TPOs, showing that success is not a zero-sum game but can produce shared benefits across countries.