The EAC Coffee Advocacy and Policy Dialogue Workshop will bring together coffee associations, coffee authorities and regional stakeholders in Brussels on 24 June 2026, alongside World of Coffee Brussels. Organized by ITC under the EU-funded MARKUP II programme, the event will focus on strengthening advocacy capacity, identifying shared policy and regulatory priorities, and promoting more effective dialogue between public and private actors in the coffee sector.

Through discussions on coffee governance, investment opportunities and ongoing reform processes in the region, the workshop aims to support stronger coordination among stakeholders and help shape a more competitive, sustainable and investment-ready coffee sector across East Africa.