BSOs that are on the front line of SME support can step into this breach to provide access to IP information and first-level  guidance that would assist businesses to make the decisions that are important for their success. Accordingly, BSOs need to be aware of the opportunities provided by the IP system and be equipped with the knowledge and the tools and processes to help businesses navigate this environment.
The International Trade Centre (ITC) and the World Intellectual Property Organization (WIPO) are joining forces to support BSOs to integrate IP advice and solutions into the portfolio of services they provide to businesses, enabling them to use the IP system effectively in their competitive strategies. Through this joint initiative, business-friendly IP materials, tools and training will be provided so that BSOs can provide free or low-cost, easy-to-understand support to firms on IP management. This guide
constitutes part of this combined response.