Ressources et centre d'aide
Ressources et centre d'aide
From head winds to TRADE WINS - A 90-day checklist for Trade Promotion Organizations facing global disruption.
This document offers TPOs a template for a 90-day plan to activate as soon as crisis occurs. It sets out a proposed checklist for the first, second and third periods of 30 days, and incorporates 3 perspectives: business, stakeholders, ecosystem actors as well as the internal operations of the TPO. To deliver on the ambition of this plan in a time of crisis will not be easy. It will take exceptional leadership, well-established credibility and relationships, a shift in resource allocation, and a culture of customer-centricity and risk taking. In return, the immediate and effective response by a TPO in a crisis, creates competitive advantage for exporters, and builds the foundations of long-term resilience for businesses, the TPO and the global economy.